THE EXPERT PR TOOL

Professional PR management software

We are the leading PR tool in the Netherlands. Recently, we made our services available in Belgium and Denmark and hopefully more countries will follow soon. Our tool combines a smart CRM and distribution with up-to-date journalist and news databases.

 
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Smart.pr benefits anyone who takes their organisation's PR seriously –
from an international bank with a big communications team to a freelance PR advisor running solo.

 

 

Demo video

Smart.pr explained in 90 seconds

With Smart.pr you’ll have everything you need for your long term PR plan: a strong network with thousands of journalists, all the tools you need to launch compelling PR campaigns, plus the metrics you need to asses where to improve.

 
 

 “

januarY 2020

We use Smart.pr to target journalists precisely and professionally. It simply gets our news on the radar. And the Smart.pr team offers excellent support at every step of the way.

– Royal Schiphol Group –

 
 

Four reasons to start using Smart.pr today

 
 
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DATA   DISTRIBUTION   CRM   METRICS

1. Gain access to over 60k journalists

Our journalist database is managed by our team of qualified data researchers. In the meantime, our automated news search engine indexes all the news in The Netherlands and Belgium and sorts it by name of the authors. Denmark is on its way and there's more to come!

 

 

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DATA   DISTRIBUTION   CRM   METRICS

2. Send eye catching press releases

Smart.pr enables you to distribute press releases with maximum deliverability and all the formatting fancy you'll ever want (or just keep it plain and simple). Although built with state-of-the-art technology to get the most out of e-mail and web, your user experience is that it simply...works.

 
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DATA   DISTRIBUTION   CRM   METRICS

3. Get the most out of your network

The most advanced address book for PR professionals bundles the power of the combined networks of you and your colleagues. Forget about outdated press lists, duplicate contacts, missing data or messy categorisation – our address book makes managing your network a breeze.

 
 
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DATA   DISTRIBUTION   CRM   METRICS

4. Get better every day: monitor, rinse and repeat

Smart.pr’s useful metrics and clear reports will show you the way to the top. To offer even more intel on the impact of your PR, we work with the best media monitoring providers out there.

 
 
 

All sorted

Do you have questions about security,
privacy and compliance?

Would you like to know more about our GDPR compliance? Or would you like a more in-depth explanation about our data processing agreement? Request exclusive access to our Documentation Portal and we’ll personally help you to all the information you need.

 
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Do you have any questions? We’re happy to help!

Hi there! My name is Lynn, nice to meet you. The best part about my job as an account manager at Smart.pr? I get to talk to all of our clients: from PR-managers of well-known brands and spokespersons at government institutions, to hip and happening PR agencies and freelance consultants. I’d love to help you achieve your PR goals.